Optimize e-commerce strategies as a Web Insights Analytics Manager. Harness Google Analytics to provide insights that shape the online shopping experience and inform critical business strategies.
In this role, you will report to the DVP of E-commerce and be essential in shaping web analytics practices that drive customer engagement and conversion rates. Focused on strategic analysis and stakeholder collaboration, you'll directly impact marketing and operational performance through data.
Key Responsibilities:
• Establish web analytics best practices across e-commerce
• Create dashboards for comprehensive performance evaluation
• Analyze customer journey gaps to boost engagement
• Identify and correct data discrepancies with IT
• Collaborate with marketing for traffic and conversion analysis
Requirements:
• Bachelor’s in Business, Mathematics, or Statistics
• 3-4 years in e-commerce or marketing analytics
• Expertise in Google Marketing Platform and SQL