Enhance digital commerce performance as a Digital Web Manager for women's fashion. Focus on optimizing user engagement through analytics, local insights, and strategic decision-making.
As a digital expert, you will oversee the women's e-commerce platform, ensuring it aligns with local consumer demands. Collaboration with global teams will be essential to implement effective strategies that boost traffic and conversion rates based on analytics.
Key Responsibilities:
• Direct site management for a leading women's fashion platform
• Analyze daily KPIs for actionable improvements
• Develop strategies to enhance user navigation and personalization
• Work closely with marketing for campaign launches
• Create and execute A/B tests to optimize performance
Requirements:
• 2-5 years in e-commerce or related fields
• Strong interest in women's fashion and market dynamics
• Proficiency in MS Office, particularly Excel
• Strong communicator, adept at data storyte...