This role owns Bells of Steel's website as a conversion surface. The primary focus is lifting revenue per visitor through deliberate merchandising strategy on Shopify, disciplined on-site experimentation, and category-level positioning across PDPs, collections, on-site search, bundling, and the cart.

You are accountable for:

• Conversion and revenue per visitor across the site
• On-site merchandising strategy and execution
• Promotional pricing strategy and opportunistic sale proposals
• Building scalable merchandising systems and documented playbooks

What You Own

1. PDP & On-Page Merchandising (Primary Focus)

You own the PDP as the most important conversion surface on the site. Drive measurable lift on PDP conversion, attachment rate, and AOV.

You are responsible for:

• Template strategy and information hierarchy (above-the-fold logic, module ordering)
• Cross-sell, upsell, and f...