PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance.

KEY RESPONSIBILITIES

1. Strategy & Planning
• Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives.
• Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines.
• Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-...